1. Business Details (pdf)

1.1 Business Outline

2. Vision & Objectives (pdf)

3. Regional attractions (pdf)

4. Existing Market (pdf)

5. Situation of the celler (pdf)

6. Competitor Analysis (pdf)

7. Partnerships (web)

8. SWOT Analysis (pdf)

9. Key Challenges and Objectives (pdf)

10. The Action Plan (pdf)

10.1 Timeline (pdf)

11. Segmentation and targeting (web)

121. Developing your theme checklist (pdf)

12.1 Writing your theme template (pdf)

13. Touristic Product

13.1 External facilities (PDF)

13.2 Internal facilities (PDF)

13.3 Tasting

13.3.1 Tasting Experiences (PDF)

13.3.2 Wine Service (pdf)

13.4 Tours (pdf)

13.4.1 Self-Guided Tours

13.4.2 Tour Risk Management

14. Merchandising – Point of Sale (PDF)

14.1 Layout

14.2 Visual Displays

14.3 Merchandising Promotional Plan

14.4 Sales Processing – Point of Sale Systems (pdf)

15. Price.

       15.1 Competition prices

       15.2 Price list

16 Distribution – Tour Operator Selection Checklist (PDF)

17 Communication

17.1 Advertising (web)

17.2 Brochures (web)

17.3 Working with the media (web)

17.4 Newsletters and e-news (web)

17.5 Events

17.5.1 Event Planning Checklist (PDF)

17.5.2 Functions & Events – Major Events (pdf)

17.5.3 Measuring success (web)

18 Quality

18.1 Cellar door customer service standards (PDF)

18.2 Serving customers (pdf)

18.3 Customer information checklist (PDF)

18.4 Providing Visitor Information (pdf)

18.5 Customers and complaints (web) (pdf)

18.6 Complaint form (Word)

19. DATABASE/DIRECT MARKETING 

19.1 Wine clubs (web)

19.2 Collecting visitor data (PDF)

19.3 Developing your database (PDF)