STRATEGIC MANAGEMENT

Is tourism for me?

Wine and tourism

PDF Harnessing the tourism potential of wine and food in Australia

ECOSYSTEM

Working with others*

Cross-promotional opportunities

Tourism organisation services

MARKET RESEARCH

Do your homework*

PDF Competitor analysis template

PDF Collecting visitor data

MARKETING PLAN

Business and Marketing Plan*

PDF Business & Marketing Plan template

MARKETING MIX

PRODUCT

Your brand and story*

PDF Developing your theme

PDF Writing your theme template

Products and services

Cellar door experience

PDF External facilities checklist

PDF Internal facilities checklist

Wine and tasting options*

PDF The tasting experience

Tours and interpretation

Food

PDF Stories from Front of House

Events*

Are events for me?

Measuring success

PDF Event planning checklist

Merchandise*

PDF Merchandising checklist

PDF Merchandising plan

PRICE

PDF Tourism product pricing

PDF Why pay commissions?

DISTRIBUTION

PDF Tour Operator Selection Checklist

COMMUNICATION

Marketing and communications*

Newsletters

Brochures*

Websites

Social media

Working with the media*

Advertising

Direct marketing

PDF Developing your database

Collecting information: Legal issues

Wine clubs

SERVICE QUALITY

Customer service*

PDF Cellar door customer service standards

PDF Customer information checklist

Customers and complaints

Word Complaint form template

CHECKLIST

from Cellar Door Manual

PRODUCT

Wine Service

Responsible Service of Alcohol

Food Service

Beverage Service

Tours

Functions in Cellar Door

Major Events

Merchandising/Promotion

SALES

Point of Sale System

Specialised Sales Transactions

Applying Discounts

Packing Delivery Shipping

SERVICE QUALITY

Serving Customers

Providing Visitor Information

Complaints

Difficult Customers

Gathering Customer Feedback